National Character Education FoundationDave Rettig: Founder & CEO Since their inception in 2003, the National Character Education Foundation has effectively conveyed a message of positive character to nearly 1,000,000 students throughout 17 states. It is their goal to reach the heart and soul of children with messages that deliver the true meaning of personal integrity, respect, and courage. They believe that by partnering with schools, community organizations, and local commerce they can establish a consistent and impacting influence on our children which will promote the values of being educated respectful citizens.